If you are planning to open up a food/restaurant business then having a website is one of the primary requirements. Nowadays, people love to explore before they dine in and having a website will allow the customers to learn more about your restaurant, the dishes served there, the timings etc. Educating your customers will have a positive impact upon your business.

Here are some main tips for building a great website for your restaurant business:

1- Have a Professional CMS

The most important part of any restaurant is the menu which remains flexible and keeps on changing. In fact, we have specials for every Wednesday, Friday or Sunday and the prices too vary a lot. Having a professional CMS in place like the one offered by MotoCMS will help to design and manage a website in an easier way. It enables users to update their websites with a WYSIWYG environment and all of the changes can be applied and viewed immediately.

2- Make it Easy for the Customers to Find the Information they need

Ensure that your customers are able to find the following important information on your website. Some of the essential bits of information are provided below:

1. Phone Number

2. Specials / Happy Hour

3. Address with a link to Google Maps

4. Hours of Operation

5. Current Menu

3- Choose a Professional Color Scheme

Make sure that your website is created of one of the four main colors: brown, white, red and black. These 4 colors are selected for some major reasons provided below:

Brown color symbolizes reliability, stability, and adherence to tradition.

White gives a feeling of freshness, purity, and freedom.

Black is associated with mystery and power of creation. Moreover, food photography looks great on a black background.

The color red is most often used by fast food restaurants as it is the symbol of passion and secret desires.

4- Use High Quality Images

Large background photos are an amazing choice for restaurant website design. Visuals are processed by human brains 3 times faster than texts so don’t allow your visitors to wait too much. Display images and let their brain process the information 3 times faster so that they instantly make a decision and order from your restaurant.

Make the images “delicious”, they are supposed to arouse an appetite. Food photography should awaken a desire to try them out, because when they do, people can’t wait to step into your restaurant and get a bite.

5- Offer a mobile-friendly menu

Potential diners are increasingly using their smartphones to find restaurants, make decisions, and view menus on the go. A study by Rockbot found that 83% of consumers rely on their smartphone to make a dining decision while traveling — and 33% of those polled specifically cited mobile-friendly menus as more influential than any other information.

That’s it! If you are looking to give your restaurant business a jumpstart then have a stunning website and make use of the above guidelines while building your website.