Aug 19, 2016 in coffee coffee subscription soylent third wave coffee. Read the original on: Benjamin Beard Kessler's blog
These beans have gone so far to the dark side that they might as well chop my hand off and tell me theyâre my father. Photo Credit: Soylent
Is it single-origin? Howâs the mouthfeel? Is it superior to âtraditionalâ coffee? I put âCoffiestâ to the test (because eventually somebody was going to).
When Soylent, vanguards of efficiency-focused millennial nutrient consumption, announced their newest product, I felt a kernel of curiosity. Blame it on a fascination with all things coffee-related, a bemused interest in âwhat the kids are up to these days,â or even just an effective Facebook marketing campaign, but I couldnât help wondering: is Coffiest any good?
In the world of specialty coffee, thereâs a process for testing beans that helps coffee professionals separate exquisite beans that deserve to be finely roasted from beans with the culinary integrity of an old brick. This process, called cupping, takes into account various qualities of the coffee like aroma, flavor, body, and aftertaste, assigning a score to each. While scoring is technically subjective, the idea is to build a framework that coffee professionals can share to get a ballpark idea of a coffeeâs characteristics and quality.
It was a Wednesday, the sun was shining, so I figured, âWhat the hell, letâs cup some Coffiest!â
After acquiring a few matte-black bottles from a person giving it away for free in downtown LA, I hit my first roadblock. There were only three words on the packaging: âCoffiest,â âcaffeine,â and something called âl-theanineâ (which I refuse to google). In the coffee world, weâre used to knowing something about the origin of what weâre drinking. Where it was grown, how it was processed, things like that. Details. Coffiest is the specialty coffee version of âThe Man With No Nameâ. It just showed up in town, dressed sort of strangely, and nobodyâs quite sure how to approach it.
But I'm not here to debate packaging or origins, I'm here to cup some urban spaceman coffeedrink! So I peeled off the waxy plastic, unscrewed the cap, and got down to business.
Aroma:
I wasnât really sure what to expect here, (and to be honest I was a little disappointed that unscrewing the cap wasnât accompanied by an airlock noise), but it actually smells pretty ok. Thereâs a strong graham cracker aroma, with some honey sweetness and notes of cocoa. It legitimately smells like sâmores in a bottle, which is kind of cool and disconcerting in equal measure. Either way, doesnât smell much like coffee at all, which is sort of the point? 5.50/10
Flavor:
The initial sip invokes an immediate comparison to oatmeal or pancake batter. (Given that Soylent is packed full of soy proteins and algaes and what-have-you, itâs going to have that taste no matter what.) Then the cocoa powder hits, and it really does taste⦠powdery. Remember the milk after a bowl of Cookie Crisp cereal? Like that, but less sweet. There are some coffee notes on the back end, but it tastes much darker than the websiteâs proclaimed âreal lightly-roasted coffee.â I canât get much beyond chocolate and faint coffee, especially since it still smells overwhelmingly of sâmores. 4.5/10
Aftertaste:
Coming off the back of the palate, the taste isnât technically bad. You probably get more coffee notes out of the aftertaste than anywhere else, though still heavily mediated by cocoa power. Itâs weirdly dry though, as if itâs evaporating off the back of your tongue. Imagine eating a small spoonful of cocoa powder, raw flour, and instant coffee. Sketchy. 3.5/10
Acidity:
Unsurprisingly, there isnât any acidity to be found. The drink itself is somewhere between a protein shake and nut milk, so itâs never going to be truly acidic. From the coffee I can taste, I canât say that it would benefit from more acidity, but I canât really score it for acidity since itâs basically absent. Coffiest seems to be veering away from the specialty coffee evaluation system. Weâre in uncharted waters, folks. ?/10
Body:
If I could adequately describe whatâs going on here, I'd probably be in a different line of work like materials science, or poetry. Itâs a heavy drink for sure, but less gritty than I expected of a drink with 400 kcals per bottle. And while itâs heavy, itâs incredibly viscous. It moves faster than it should for how heavy it is. Itâs not unenjoyable. In fact, itâs fascinating, like watching somebody run on one of those moving sidewalks at the airport. 7.25/10
Balance:
Balance is where the coffee all comes together. How the different elements add up to produce a cup of something that you drink and enjoy. In Coffiestâs case, the drink doesnât seem very balanced at all. For one, the aroma lingers over every other aspect. The aftertaste is alarming, and the change-over from the viscous body to the dryness of the aftertaste is like taste-bud whiplash. Itâs not sweet enough to really own up to the sâmores vibes it gives out, and there certainly isnât enough emphasis on actual coffee flavor to merit occupying 50% of this drinkâs name. Compared to a well-roasted single origin coffee, Coffiest is profoundly confusing. 4.0/10
Other Factors:
I canât really give Coffiest any points for sweetness or being a clean cup, but technically I can award it points for uniformity. Since I'm assuming that itâs cooked up in huge batches by some process involving lasers and robots in a warehouse with Pitchfork-approved EDM blaring through a Beats Pill, the taste isnât going to vary from bottle to bottle. +4
Defects:
If this were a normal coffee, this is where I would say that coffee shouldnât taste so strongly like pancake batter. This is where I would say that coffee shouldnât contain 400 kcals. This is where I would say coffee isnât really supposed to be this mysteriously thick and fluid. But I also enjoy the cultural and interpersonal aspects of consuming food at traditional intervals, so what do I know? -0
Overall Score:
So according to our method of evaluating quality specialty coffees, Soylentâs Coffiest cupped at 28.75 on a 90 point scale (since I bailed on acidity).
What does this mean? Effectively nothing. If youâre in the market for a 400 kcal cup of coffee, just add some yak butter to your mug. People have been doing that for years.
If youâre interested in specialty coffee, youâre probably the sort of person who values taste over convenience, quality over calorie count. And in that case, I'd recommend drinking some real specialty coffee (Moustache Coffee Club is a personal favorite). Coffiest is about as confusing as its name (seriously, how do you pronounce that? Coffee-ist? Cof-feist?) and it doesnât resemble coffee in any way, shape, or form. We also havenât noticed any upticks in productivity or efficiency since consuming it. Case in point: I wrote this article.
Read the original on: Benjamin Beard Kessler's blog